Course curriculum

  • 1

    Welcome to the course!

    • Introduction to Automation

    • About the Instructor
  • 2

    Basics of Automation

    • Defining Your Life Cycle

    • Life Cycle Action Plan
  • 3

    All About Triggers

    • Setting up Triggers
  • 4

    Workflows

    • Setting Up Your Map
  • 5

    Branches, Conditions, Tracking

    • If/ Then Branches

    • Dynamic Content * Lists
  • 6

    Multiple Touch Points

    • Multiple Touch Points

    • Sales Funnel Case Study
  • 7

    BONUS! Setting Up Facebook Ads

    • Facebook Ads

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